● ABT Poster Series
Design Vision
The “American Ballet Theatre Poster Series” is a creative reinterpretation of three tragic love stories—Swan Lake, Giselle, and Romeo and Juliet—through typography designed in the shape of incomplete hearts.
Recognition
Graphis New Talent 2024 Platinum
Contents
Typography Design
Credits
Graphic Professor - Richard Mehl
Designer - Dong Hyun Kim
Swan Lake Typography
The typography for Swan Lake was influenced by the shape of the swan and features a single, incomplete heart placed out of alignment. This design metaphorically represents a tragic love that remains unfulfilled while also embodying the aesthetic of a beautifully dramatic ballet performance.
Giselle Typography
For Giselle’s tragic love story, I crafted a unique type shape with intersecting details at the center of a heart shape that is not fully connected. This detail symbolizes the corset detail of Giselle’s iconic ballet costume, emphasizing the themes of vulnerability and heartbreak in her narrative.
Romeo & Juliet Typography
The typography design for Romeo and Juliet features two halves of a heart facing in opposite directions. This design choice directly references the tragic love story of the titular characters, expressing my passion for capturing the essence of their story and the inherent beauty of ballet performances through typographic expression.
Each typographic design in the series aspires for perfection, drawing inspiration from the principal characters, their costumes, and the graceful movements of ballet dancers. This approach ensures that every poster captures the essence of its respective story and embodies the aesthetic and emotional depth inherent in ballet performances. Through this process, I aimed to craft designs that resonate deeply with viewers, effectively conveying the beauty and the poignant narratives of these iconic ballets.
